IKEA "Home is closer than you think"
 We love our homes because of 'the little things' that makes them ours. Yet, in a largely expatriate community, those 'little things' always feel too far away; oceans away in fact.
To launch IKEA's new store in the Middle East, we proposed a reminder to their audience that a home isn't something you leave behind, it's something you create in the now. 
Back to Top