Aura
REBRAND PROPOSAL
YEAR: 2020
ROLE: CONCEPT/ART DIRECTION
BRANDING PROPOSAL FOR AURA, A LOYALTY CLUB BASED IN THE UAE.
the idea behind the identity was to FOCUs ON ELEMENTS within THE GCC REGION, SUCH AS A COLOR SCHEME BASED ON PRECIOUS STONES AND A HAND-SKETCHED CALLIGRAPHY-BASED LOGO.
