Spotify
"ARTIST DOES NOT EXIST"
YEAR: 2019
ROLE: ART DIRECTION
AGENCY: SOCIALIZE
There was a misconception surrounding Spotify in the Middle East wherein their music library only had a limited selection of music; the majority of which being from the last decade.
Socialize created a campaign that announced the non-existence of modern-day artists, prompting our audience to scan a code, redirecting them towards a playlist with musical influences from the past who inspired that artist into existence.
