ROLE: ART DIRECTION
We love our homes because of 'the little things' that makes them ours. Yet, in a largely expatriate community, those 'little things' always feel too far away; oceans away in fact.
To launch IKEA's new store in the Middle East, we proposed a reminder to their audience that a home isn't something you leave behind, it's something you create in the now.
THE NEW IKEA IS ALL ABOUT OFFERING CONVENIENCE, AS IS THIS OUTDOOR ACTIVATION.
WE PLACE THEIR FURNITURE WHERE THEY'RE NEEDED MOST, SUPPORTED BY COMMS THAT ANNOUNCE THE NEAR ARRIVAL OF THE NEW STORE.