IKEA

HOME IS CLOSER THAN YOU THINK

YEAR: 2019

ROLE: ART DIRECTION

AGENCY: SOCIALIZE

 


We love our homes because of 'the little things' that makes them ours. Yet, in a largely expatriate community, those 'little things' always feel too far away; oceans away in fact.


To launch IKEA's new store in the Middle East, we proposed a reminder to their audience that a home isn't something you leave behind, it's something you create in the now.

 

Billboard-Mockup
billboard_02

HOME IS CONVENIENCE 

THE NEW IKEA IS ALL ABOUT OFFERING CONVENIENCE, AS IS THIS OUTDOOR ACTIVATION.

WE PLACE THEIR FURNITURE WHERE THEY'RE NEEDED MOST, SUPPORTED BY COMMS THAT ANNOUNCE THE NEAR ARRIVAL OF THE NEW STORE.

chair01-copy

RAFAEL BERGAMINI

RAFAEL@RAFAELB.COM

DÜSSELDORF, GERMANY