Spotify

"ARTIST DOES NOT EXIST"

 

YEAR: 2019

ROLE: ART DIRECTION

AGENCY: SOCIALIZE

 

 

There was a misconception surrounding Spotify in the Middle East wherein their music library only had a limited selection of music; the majority of which being from the last decade.

Socialize created a campaign that announced the non-existence of modern-day artists, prompting our audience to scan a code, redirecting them towards a playlist with musical influences from the past who inspired that artist into existence.

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RAFAEL BERGAMINI

RAFAEL@RAFAELB.COM

DÜSSELDORF, GERMANY