YEAR: 2020
ROLE: ART DIRECTION
AGENCY: SOCIALIZE
WORKING WITH A CONDOM BRAND IN THE MIDDLE EAST CAN BE CHALLENGING. TO OVERCOME CULTURAL BARRIERS, WE FOCUSED ON THOSE SMALL FIRE-Y MOMENTS THAT TRIGGER THE SPARK.
INSTAGRAM GRID AND DOUBLE-PAGE AD FEATURING THEIR PRODUCT LINE ON A COLLAGE WITH STREET POSTERS.