Volkswagen

REACTIVE SOCIAL CONTENT

 

YEAR: 2019

ROLE: ART DIRECTION

 

 

In conjunction with the long-anticipated arrival of Game of Thrones, Season 8 - VW took this as an opportunity to convert Game of Thrones fans into new Volkswagen followers.

through a reactive content series that responded to the key talking points of each episode within 24 hours of release, the campaign managed to increase 22 times brand engagement during the 6 weeks the show was on.

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RAFAEL BERGAMINI

RAFAEL@RAFAELB.COM

DÜSSELDORF, GERMANY