Volkswagen
REACTIVE SOCIAL CONTENT
YEAR: 2019
ROLE: ART DIRECTION
In conjunction with the long-anticipated arrival of Game of Thrones, Season 8 - VW took this as an opportunity to convert Game of Thrones fans into new Volkswagen followers.
through a reactive content series that responded to the key talking points of each episode within 24 hours of release, the campaign managed to increase 22 times brand engagement during the 6 weeks the show was on.
